A PHOTO BOOTH FOR BRAND ACTIVATION

AN ESSENTIAL TOOL FOR YOUR BUSINESS

One of the most effective methods to increase consumer engagement and loyalty is through brand activation. Finding the correct strategy, on the other hand, might be difficult. In this article, we will look at how a digital photo booth may provide the immersive experience you need to engage your audience.

WHAT IS A BRAND ACTIVATION? 

While conventional marketing use billboards and digital advertising employs tailored content to reach its target audience, neither of these strategies provides customers with real-time interactions with a company. Brand activation, on the other hand, entails firms personally interacting with their client base to encourage brand engagement. As a marketing approach, it focuses on leveraging immersive campaigns to promote favorable brand recognition, drive client loyalty, and enhance sales.

While customer action is important for brand activation, it's important to remember that brand activation methods are largely focused on developing a personal relationship with the consumer, thus the requirement for human engagement.

The use of digital marketing tools and tactics to generate direct connection between a brand and its consumer base is known as digital brand activation. All types of online marketing techniques, including social media and video marketing, are used in digital brand activation.

IMPLEMENTING A BRAND ACTIVATION STRATEGY WITH A PHOTO BOOTH

Today, photo booths are among the most popular brand activation techniques. They are simple to integrate into any branded campaign or experience and are appealing to today's digital audience. Everyone enjoys snapping pictures, and video or photo booths enhance the experience by providing Snapchat-style filters, personalized photos, and unique photo experiences and outputs that guests cannot replicate on their own.

When attendees upload their images from the event on social media, they share their positive experiences with your business with others, and photo booths become an exceptionally powerful digital activation approach.

Furthermore, because it is an immersive experience, digital photo booth campaigns generate a lasting favorable impression on clients at a branded event. This notion may be the most important aspect in convincing customers to continue their brand journey. In this section, we'll look at some of the many ways of brand activation and how they might be used for a photo booth activation campaign:

MARKETING EXPERIENCE

The most common type of brand activation is experiential marketing. It mostly entails branded events that allow customers to connect with a brand, product range, objectives, and core values.

USE A PHOTO BOOTH TO EMOTIONALLY CONNECT WITH YOUR GUESTS.

These brand-centric events provide customers with an emotive experience that impacts their decision to connect with the business. Businesses may use digital photo booths to provide their customers with these immersive experiences. For example, a fashion company may host a themed gala where visitors can pose for photos in a one-of-a-kind branded photo booth with a bespoke set that fits the gala's theme. As a result, students get to dress up for one thrilling evening while simultaneously photographing the event to create lasting memories.

PHOTO BOOTHS & DIGITAL MARKETING

Digital marketing is an essential component of any advertising plan in today's digital environment. It entails communicating with a company's consumer base using online tools and platforms. But how can this method work in conjunction with a digital photo booth? It's simple: marketers may personalize photos captured during a photo booth activation campaign with whatever logo or message they want to convey. This might simply the company's logo, name, and hashtag, but you could even set them in their own personalized advertising or scenario, immersing them in the brand's universe. Using a greenscreen, for example, guests might feel like characters from their favorite TV program!

Participants post their images on social media sites following the activation session, effectively publicizing the firm across the digital arena. Content published on social media from brand-centric events can persuade online viewers to support a business.

SAMPLING CAMPAIGNS FOR PRODUCTS

Product sample programs are typically used by businesses to introduce new products. Customers attending these events are given the opportunity to try out the most recent product lines for free. Digital photo booths can also be used in these promotions by brands. Customers that engage in the picture booth, for example, might be given freebies and free samples of the new product range. Tech firms are one example of a company that might benefit from this technique.

WHAT IS THE BRAND ACTIVATION PROCESS?

Brand activation, like any other marketing technique, must be a well-planned process in order to be an effective campaign. The following are some of the most important actions to take to get the most out of brand activation:

BE AWARE OF YOUR GOALS

To get the most out of your brand activation campaign, you must be explicit about what you want to achieve. A thorough knowledge of your objectives can assist you in organizing your campaign to meet those objectives.

You might determine whether your goal for a digital photo booth is to raise brand recognition or to launch a new product line. This will assist you in determining which brand activation plan to employ.

COMPREHEND YOUR AUDIENCE

To effectively serve your consumer base, you must understand what appeals to them as a brand. This understanding of your clients' demands provides you insight into structuring your event to match them while preparing a brand marketing campaign. This is why a brand-centric photo booth is one of the most effective brand activation tactics. It appeals to today's digital population, which enjoys snapping photos. A photo booth is the finest way to reach a new generation of millennials and Gen Z clients.

BUILD WITHIN A BUDGET

Budgeting is an essential component of any marketing plan. You want to save money while getting the most out of your campaign. In this context, a digital photo booth is also handy. It's quite inexpensive to set up and run in contrast to the entire campaign expenditure, and it'll give the immersive experience your customers are looking for at a low cost.

SOCIAL MEDIA IMPLEMENTATION

Brand recognition and engagement may be increased by using social media content. As a result, make use of all accessible social media channels to communicate with your audience during your campaign. Assume you're launching a new product and marketing it with a brand-centric photo booth experience. In such situation, you may educate clients who engage in the campaign ahead of time about the goods and the free trials. Following the event, you can post some of the participants' images on social media networks such as Instagram and Facebook. Encourage guests to share their content from your branded experience, and reward those that do.

MEASURING BRAND ACTIVATION ROI

ROI in brand activation is difficult to quantify. The trick, though, is to first understand your objectives before launching your approach. Knowing what you want to achieve will allow you to keep track of some key performance indicators (KPIs) throughout and after the campaign.

For example, if the purpose of your photo booth activation campaign is brand awareness, you may perform a comprehensive bespoke data capture to acquire the information you'll need during the activation.

You may also track specific key statistics after the event, such as the volume of content shared from the event. This measure is why your event should have a hashtag. You can also track the amount of interactions you receive on the posted material as well as the number of followers you gain on social media as a result of these talks. Many picture activations can also use Google Analytic tracking codes to obtain real-time data for a more in-depth look at metrics.

If your goal is to generate conversions, one of the KPIs you may measure is the number of email sign-ups you obtained during and after the photo booth campaign. Depending on your goals, you may also utilize additional key performance indicators to calculate the ROI of your brand activation campaign.

THE END RESULTS

So you've decided to launch a brand activation campaign with a photo booth, but where should you begin? Give us a go at JJ Pixx! We are much more than a photo booth firm; we also provide a variety of ancillary services, such as the ROI measuring tools and brand immersion aspects mentioned above. We offer everything you need to ensure the success of your brand activation. Please tell us about your event so that we can get started!